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Ideas for

your Top of Funnel

Ideas for your Top of Funnel

Putting the correct hook in front of your Ideal Clients to reel them in!

Putting the correct hook in front of your Ideal Clients to reel them in!

These are proven ways to connect with your clients and encourage them to deliver their name, email and phone number so you can continue to nurture them to an action!

These are proven ways to connect with your clients and encourage them to deliver their name, email and phone number so you can continue to nurture them to an action!

"This is no joke... Regular meetings with an experienced coach who took my feedback and built a funnel for my leads to go through has changed my life! I assumed I could convert my leads into the bottom of my funnel with ease... but was shown a better way. I now have a clear path to nurture my leads to a solid conversion that leads to a better solution than I originally intended."

The Mindset behind the Top of YOUR Funnel

Strategy

Without a way to capture lead information... there is literally NO way to follow up and nurture them to an action

Capture

Most people are willing to give you their private information if you are providing good value! Be sure that you are ready to capture their info with ALL the value you deliver

Diversity

After building some successful entry points into your funnel... Build MORE! It's hard to have too many places to attract the leads from

MOKU SYSTEM OF SCALING

(SOS)

TOP OF FUNNEL OFFERS

- FREE -$99 OFFER... MULTIPLE LEAD

CAPTURE/ LANDER, TEASER COURSE

15 Effective

Top of Funnel Ideas

Proven concepts to attract your Ideal

Client Avatar

Landing Pages

Taking aim at a specific target

Landing pages are the first page that people see when they come to your website. They are different than other pages on your website and are used to get visitors to take an action.

You can use them for lead generation or as a way of giving visitors some information about what you sell, or even selling products.

Make sure that the landing page has something in it that will interest people and make them want to stay on the page.

Landing pages work hand in hand with your other types of top of the funnel content . If you want to provide your audience with a webinar or free tool you'll need a page to give the customers details about the offer and the ability to claim it.

Listicles

Articles built from a List

A listicle is a blog post that has a list of items. They have

numbers in the title like "7 ways to do X" or "Our 10 Favorite Y".

Here is a list of ways to accomplish this:

  • Listicles are easy to make and are also easy for people to read.
  • This is because they match our brains' tendency to think about things as categories or lists.
  • The most common type of listicles are "best-of" posts, which you can see all over the internet.
  • Listicles are great because they allow simple bulleted or numerical lists that are easily digestible

How-To Articles

Explainers people want to know

How-to articles are the secret to generating traffic. Most people LOVE step by steps on how to DIY.


The broad and often vague queries that a business receives on its website can be narrowed down, shortened, or otherwise made more precise by creating how-to content.


How do you make something?

What should I wear today?

Where's my phone charger?!


These questions could all lead someone to clicking through from your site if they're answered with step by step instructions in an easy read article format!


Make sure the How-To you write is clearly aligned with the mission of your business if you really want it to attract the right people!

Webinars

Virtual space that generates a ton of engagements

Webinars are a dynamic way to share your expertise with prospects at the top of your marketing funnel. They create an intimate virtual space where you can guide them through their questions and concerns on any topic, from how to use webinars themselves or when is it appropriate for different industries.


Live webinars are the best way to generate a ton of engagements but you can also record your broadcasts and make them available for on-demand viewing after they've taken place.


You can use webinars as a lead generation tool and require participants to give their email in exchange for access. Or make them open to everyone without the need of providing contact information, allowing you to reach your target audience with one simple call-to-action.

Paid Ads

Add flares to site traffic and highlight business value

Add some flare to your site traffic by using ads! There are two types of social media advertising that will help you get the word out about what's new and exciting in your business.


Search adverts, when used correctly, can give you excellent results if done right - they rank highly in search engine algorithms which means most people see them before any other type of advertisement on their page.


Social Ads are a great way to target an audience who is interested in something similar as well because these advertisements take place on platforms like Facebook or Instagram where there is already interest for certain goods or services among members with common interests.


Make sure the How-To you write is clearly aligned with the mission of your business if you really want it to attract the right people!


An effective ad highlights the value of your business while being interesting enough for prospects to click through. If you are running your own company, it would great to utilize both forms.

Explainer Videos

Videos and campaigns embedded onto various platforms

In order to keep up with the demand for top of funnel content, it is important that you are constantly coming out with new campaigns and videos. This will help capture your audience's attention right from their first visit on your website or blog article.


One effective way to do this is by repurposing existing long-form blog posts into explainer style video formats which can then be embedded onto various other platforms like YouTube.


Some of the types of explainer videos you could create to attract new customers are: How-to Videos, Feature Videos and Demo's. All these can be very useful for top of funnel content that is meant to educate potential buyers on a product or service before they invest their time in exploring it further.

Downloadable free guides

Promotional pieces to engage audience

Another successful lead generation strategy is to start with a compelling offer. This can be done by creating in-depth guides that are downloadable for free.


The content that will comprise your free guides should be similar to the how-to posts you publish. The difference is that these work well for subjects too complex to adequately explain in blog articles.


You can use free guides to engage with your audience and generate leads. Tailor the content of these promotional pieces around what you find in your keyword research - this is an excellent way to increase traffic, clicks-throughs, and conversions on many levels!

Free tools and free templates

Unique offers at every stage of consumer journey

Adding free tools and templates to your business gives potential customers a reason to stick around. Some examples of useful content are calculators like an ROI calculator or a program that can run technical SEO audit on any website. These types of resources will help you stand out from the competition, because they offer something unique for prospects at every stage in their buying journey.


Free templates can be an excellent way to provide your audience with some of the same great content they might pay for, if it was not offered at no cost. A plugin or theme, such as a financial model in excel spreadsheet is one type of template you could offer for free while still providing value.


You can use free content as a way to build your connection and move them further down the marketing funnel.

Checklists

Step-by-step list that provides actionable guidance to solve issues

Checklists are one of the most valuable tools for generating leads in your industry and can be effective in reaching those at the top of funnel or even higher up on a sales cycle.


A checklist is also great way to speak with your audience. Though easy to create, they are engaging and highly interactive, giving them actionable guidance in solving an issue they may be looking for help on.


With so many different topics out there, the possibilities for checklists are endless. For example, you could provide an SEO checklist or a business startup checklist for someone starting anything from their first company to launching a new website.


You can create engaging landing pages for your checklists or you can add the ability to download them by adding a simple note with links at the end of blog posts.

Surveys

Marketing initiatives to expand reach and build trust

Surveys are a great way to make your customers feel valued and get feedback on marketing initiatives. A survey at the top of your funnel can help you find out where people heard about you or what they're looking for, which will influence future choices later in the funnel like design type or pricing structure.


To get your company messaging across to potential customers and visitors, try using surveys. Surveys work well in unison with some of the other forms of TOFU content on this list. Consider embedding them into blog posts, free downloads/checklists or newsletters for greater reach and engagement with online audiences.


When you create surveys that address your audience's biggest challenges, people will begin to trust and rely on you. Some engaging questions you can ask in your survey:

  • What specific topics pique your interest?
  • How do you overcome business challenges and stay afloat in this competitive market?
  • What are your strategies to build personal resilience?

Whitepapers

Lead magnet to hook prospects at research stage

Whitepapers are great for hooking prospects at their research stage. They serve as an important resource when it comes to outlining your business’ services while also providing readers with information that may not have been available elsewhere.


It is more formal in tone and requires much more research than blogging but have many benefits that will help you grow over time!


Your whitepapers can be a great lead magnet for your company's products and services. They also offer an easy way to get contact information from potential customers, which you can then use in the future.

Case studies

Stories that give business a professional image

Case studies are a way of personalizing your business and making them more relatable to customers through the power of storytelling. It is a great way to build authority and provide real-life examples of the value your business can bring.


Use your customer base to find prospective clients and see if any would make for a good study. Look through the results you have produced for previous customers to see if any would make good testimonials can help give your business a professional image.

FAQ’s

A go-to resource to keep customers in the loop

FAQs are a go-to resource for many consumers and even a great way to keep them in the loop. They provide helpful information on your product or service and answer common questions. This makes the consumer more informed and confident before purchasing anything from you. It's like having an instant point-of-contact for customer inquiries!


Once customers get their basic questions answered, they will move to the next phase of their consumer journey – going deeper into your sales funnel.


It's important to keep an FAQ page up-to-date, as this will help with building trust and fostering understanding of the goals of a brand.

Measure the Right KPIs

Focus on Conversions + Engagement Metrics

When you’re at the beginning of a sales process, it can be easy to get caught up with metrics like how long someone lingers on your page or whether they opened an email. It may feel frustrating that these numbers don’t always reflect in conversions and revenue.


Remember - there is still plenty of time for your prospect to engage later—and as soon as they do their bounce rate will drop dramatically! At this stage, focus on rates (how many conversations) rather than engagement metrics.


With so much competition out there, it's important not just have people come back often-but make sure those who do are engaging too. Try integrating all of your analytics tools onto one platform so there's a central place where they can be monitored easily.

Infographics

Powerful visuals to gain traffic and backlinks

FAQs are a go-to resource for many consumers and even a great way to keep them in the loop. They provide helpful information on your product or service and answer common questions. This makes the consumer more informed and confident before purchasing anything from you. It's like having an instant point-of-contact for customer inquiries!


Once customers get their basic questions answered, they will move to the next phase of their consumer journey – going deeper into your sales funnel.


It's important to keep an FAQ page up-to-date, as this will help with building trust and fostering understanding of the goals of a brand.

What exactly does Moku do for YOU?

Gone are the days of you spending hours and weeks trying to build out all the steps of your campaigns on your own! Our team of experts know exactly how to build out the processes needed to Capture, Nurture, and Convert your leads!

How does Moku Simplify

YOUR tech stack?

Each stage of a typical funnel requires SO many tools!

With Moku... We handle ALL of your stages in ONE

platform..... Natively!

Each stage of a typical funnel requires SO many tools! With Moku... We handle ALL of your stages in one platform... Natively!

Jumpstart

Lead Capture and other top of funnel operations for your set of offers. Opt-In's, Scheduling, CTA's... Adding people to your DB has never been easier!


Nurture

Now that you have some leads, our team of US based copywriters/ strategists will setup the ideal blend of sms, email, and social media posts to convert them to your offers


Scale

Its game time... Analytics, multiple customer touch points, and collecting recurring revenue... This is where you really look forward to helping us being on your team!


Capture

Lead Capture and other top of funnel operations for your set of offers. Opt-In's, Scheduling, CTA's... Adding people to your DB has never been easier!

Nurture

Now that you have some leads, our team of US based copywriters/ strategists will setup the ideal blend of sms, email, and social media posts to convert them to your offers

Sell

Its game time... Analytics, multiple customer touch points, and collecting recurring revenue... This is where you really look forward to helping us being on your team!

Mission Statement: We strive to understand our customers vision, and incorporate the right combination of

People and Processes and Tools to accomplish their goals

About

What does it mean to Moku? We provide: People, Processes, and Tools to companies trying to operate through growth phases.


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